Congratulations: Reach Records Signs First New Rapper Since Andy Mineo


An artist revealed in an interview on Tuesday that he had signed with Reach Records, which would make him the first emcee signed by Lecrae and Ben Washer sinceAndy Mineo in 2011. 

“We had offers,” Louisiana native Aha Gazelle told Bay Bay The Ambassador at Grambling University. “We had people hit us up; met some people, shook some hands. But I’m proud to announce we felt like the best situation was with Reach Records.”

Aha, a member of’s2016 Freshmen class, likely grabbed Reach’s attention with his free LP Free Barabbas in 2015. Lecrae could be heard on Snapchat listening to Aha’s Free Barabbas single “Sauceallonmeh”on more than one occasion.

Aha’s freedom to announce the signing himself is perhaps symbolic of why he signed with Reach. The Atlanta-based record label has yet to report the addition, which is unlike theunveiling of its partnership with electro pop/EDM artist GAWVI last year.

Reach may have offered Aha more creative control than other avenues.

“Welch, my manager, he was like, ‘Dang, they interested in you? Why?’ I was like, ‘I don’t know,'” Aha said. “So when [Reach and I] talked and I was like, ‘Man, y’all heard this song, right?’ … ‘Oh yeah, we like that song.’ ‘You heard what I said right here, right?’ ‘Oh yeah, that’s fine.’ So once we got through all that and were like, ‘So y’all not really trying to change what I’m doing or nothing?’ They were like, ‘No, we want to enhance.'”

Aha released his last project, an EP titled Trilliam, this past August. He joined a Reach roster which also includes Lecrae, Andy Mineo, KB, Trip Lee, Tedashii and GAWVI.

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